From when TwittAd first launched, and still today, it allowed for its users to set the price and duration for ads to run as the background of a Twitter profile. In doing so, it was banking on its users to have an idea of what their tweets were worth. My first assumption was the rates were going to look like a shotgun spread but eventually flatten as companies and Twitter-ers experimented with rates and attempted to measure ROI.
For those not as bold to make up a price, the makers of TwittAd have created whatsyourtweetworth.com. This web service provides the approximate value of any user’s tweets by simply entering a username into the site. And because the site does not require users to authenticate the service can work both ways. On one side users can get an approximation of their worth and on the other companies using TwittAd can validate they are getting a fair price.
While the site doesn’t provide any insights on how this valuation is calculated it does pull the user’s followers, following and total updates count. And based on visiting the site as my counts have changed, my tweet worth per month has changed a few cents here and there.
With multiple links and notes to TwittAd it is obvious this site was launched to increase and encourage users to sell their backgrounds. What is still yet to be seen is how the community accepts this service and agrees with its valuation. Regardless, this space is fairly unexplored and if you were looking to turn a buck on your tweets this site seems to be one of the first experimenting with the calculation.
I actually hadn't thought about companies using What's Your Tweet Worth to validate the prices being set by users. Nice catch!
Also, as for the secrecy behind valuation metrics, I feel somewhat split. I think it would be good for people to understand and know what was being used to calculate the values, as it may help us (the users) improve the valuation calculation. On the other hand, exposing that criteria may cause some to try to game the system.
Either way, I think this is a great add-on for TwittAd and will probably help push a few more users to try the service.
Reply · PermalinkHey guys! Good write up on www.whatsyourtweetworth.com. The way it currently operates is a value for each follower, following and average updates/week. The average updates will basically provide a premium for those Twitter users who are what I like to call "Twitter Fanatics". Advertisers will have to decide if they are Spam Fanatics, but at this time it appears Twitter is doing a decent job of stopping Twitter Spam.
We are looking into a few other things right now for this like giving a value to the popular (and not popular) Twellow categories. After our integration of the Twellow categories there are a lot of new things we can do with that.
This will also allow us to search out who your followers are, their categories, their popularity..and place a premium on those relationships on Twitter.
We are still pluggin' away at a lot of cool stuff, and I appreciate your write ups!
Cheers,
James
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