You may not be microblogging yet (maybe you’re here to learn why you should be), but your customers are.
In my opinion, registering usernames in the name of your business ought to become second nature these days, just as it has with registering domain names.
Google Search is Out, Twitter Search is In
At Highlight Midwest in October I sat next to Kristi Colvin (@kriscolvin), creator of soon-to-be-released Twitterface, in a presentation from Adam Coomes about Social Radar, a product from Infegy that tracks mentions of keywords and brands in social media. As we were listening to his presentation, we did what any tech saavy, multi-tasking audience members would do: tried to find more information about him and his product.
However, these days I don’t go to Google to search for things, I search Twitter or reach out to my network there. Kristi fired up Twitterific on her iPod Touch and I launched Hahlo on my iPhone, each of us searching Twitter for an account named Social Radar or Infegy. To our surprise, neither account had been registered yet.
