TwittAd (@twittad), the service that helps you sell your Twitter profile background to advertisers and evaluate what your tweets are worth, launched two new features on their website yesterday. The first feature is an affiliate referral program, available for both users and advertisers, that allows the referrer to get paid when their referrals’ backgrounds are sold on TwittAd. The second feature is the implementation of a one-tweet promo message, tweeted on behalf of users whose backgrounds are purchased.

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From when TwittAd first launched, and still today, it allowed for its users to set the price and duration for ads to run as the background of a Twitter profile. In doing so, it was banking on its users to have an idea of what their tweets were worth. My first assumption was the rates were going to look like a shotgun spread but eventually flatten as companies and Twitter-ers experimented with rates and attempted to measure ROI.

For those not as bold to make up a price, the makers of TwittAd have created whatsyourtweetworth.com. This web service provides the approximate value of any user’s tweets by simply entering a username into the site. And because the site does not require users to authenticate the service can work both ways. On one side users can get an approximation of their worth and on the other companies using TwittAd can validate they are getting a fair price.

While the site doesn’t provide any insights on how this valuation is calculated it does pull the user’s followers, following and total updates count. And based on visiting the site as my counts have changed, my tweet worth per month has changed a few cents here and there.

With multiple links and notes to TwittAd it is obvious this site was launched to increase and encourage users to sell their backgrounds. What is still yet to be seen is how the community accepts this service and agrees with its valuation. Regardless, this space is fairly unexplored and if you were looking to turn a buck on your tweets this site seems to be one of the first experimenting with the calculation.

TwittAd (@twittad) is a new service created by James Eliason (@jameseliason) that allows advertisers to pay Twitter users to promote a product, website or virtually anything else through an ad uploaded to their profile background.

There has been much speculation about when this type of monetization would happen. The ability has always been present for users to upload their own backgrounds, but the discussion was fueled even more by the Mashable post describing how to set up a custom Twitter background.

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