Identity Graph

Identity Graph is a comprehensive database that stores and links together customer data from various sources to create specific and unified profiles for individual customers. It gathers data from multiple channels and touchpoints such as social media profiles, website interactions, offline purchases, and more. By leveraging various identifiers like email addresses, login credentials, device IDs, cookies, and phone numbers, an identity graph connects and consolidates these data points into a single view of the customer.

The purpose of an identity graph is to provide a holistic understanding of individual customers, their preferences, behaviors, and overall customer journey. It helps businesses deliver personalized and targeted marketing campaigns, improve customer segmentation, and enhance customer experiences across different channels and devices. With an identity graph, organizations can gain valuable insights into customer interactions, effectively track their engagement, and build long-lasting relationships by tailor-making their offerings and interactions based on a unified view of each customer.