How easy is it for your customer to start utilizing your product or service? In an age with no abundance of time, no shortage of distractions, and worsening attention spans, getting customers to engage with your business and complete their user journey is becoming increasingly difficult.
No one enjoys manually filling long form fields or meandering through a complicated onboarding process. At the same time, businesses and governments need the majority of that information to complete their due diligence and fulfill their product or service. (And in the case of highly regulated industries like banking & financial services, businesses also need to verify the information is correct and legitimate.)
In today’s world, however, user experience (UX) is as much about what a user doesn’t have to do – in other words, the steps they don’t have to complete or other nuances that add friction – as it is about what they have to do.
For example, by freeing your users from tiny annoyances like having to manually type in their driver’s license number or capture (and recapture and recapture) a photo of their passport until it meets image quality standards, you can leverage AI-powered identity document scanning software to simplify the information capture and extraction process and strengthen overall user experience.
Customer info is stuck in manual processes
Have you ever used one of the older glass ketchup bottles? They’re great at holding ketchup (some may say they’re too good at it), but they’re less than ideal for easily getting ketchup out of the bottle and onto your plate. After hitting the base of the bottle and using a knife to try to coax it out, you’ll wonder if there’s just some ketchup doomed to stay trapped in there forever…
Your product team will design and ship a beautiful set of forms to collect information and help onboard customers, you’ll add punchy copy and a progress bar to show them how far along they are, and yet, despite all that work, potential customers will still abandon onboarding.
When 9 out of 10 organizations are experiencing up to 40% abandonment rates at onboarding, there has to be a better way.
For ketchup manufacturers, one approach was to innovate easy squeeze plastic bottles, which later gave way to “upside down” squeeze bottles that allow gravity to do its thing.
For customer onboarding, the incremental upgrade came in the form of a general autofill for specific fields. This made it easier for customers to provide their info by auto-filling certain repeatable fields (e.g., city, state, zip code) based on past entries or saved responses.
But it didn’t go all the way, still requiring manual data entry – and the increasing risk of user abandonment – to capture identity-related information.
Innovative identity document scanning
The customer onboarding equivalent of the “upside down” squeeze bottle is AI-powered ID scanning software, capable of reading identity documents 5x faster and with 2 fewer steps than other scanning solutions.
With their identity document in hand, a mobile or web application, and the power of BlinkID, your customers have all the ingredients needed to avoid having to unnecessarily input information.
One survey found that adding technology to change onboarding processes improved overall customer experience by 43% and increased customer retention by 37%. So what are you waiting for?
So how does it work?
Where it’s a mobile app, web app, website, or other digital platform, the user can snap a photo of their ID or hold it up to the webcam, and BlinkID’s award-winning UI will guide users to a successful scan. Microblink’s technology works behind the scenes to extract data with over 95% accuracy – regardless of document orientation, lighting, or camera angle. This level of ease and reliability is how one medical provider reduced waiting time by 83% during peak COVID testing.
ID scanning solutions like BlinkID accomplish this level of enterprise-grade performance, coupled with intuitive UX, by utilizing AI-powered computer vision. By training on millions of images, BlinkID can read and extract the information from more than 2,500 identity document types in 140 countries.
The first browser-based ID scanning solution
When designing a web experience, it’s best practice to ensure that the website functions and reads well for both mobile and desktop users. There’s no reason adding an ID scanning solution should change that.
While BlinkID is known for its use in mobile apps, it’s also the first ID scanning solution available for in-browser use cases.
That’s especially relevant for organizations that may not have the resources to build a true iOS or Android application, but still want to benefit from an expedited onboarding experience.
BlinkID’s in-browser SDK makes it easy for developers to implement our ID scanning solution into any web experience through some simple steps (without requiring extensive backend integration). It supports all major browsers and can leverage the full scope of our AI-driven image recognition in a packet that’s less than 5 MBs.
It’s cost- and resource-efficient, and an automatic upgrade to your user experience.
