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Microblink’s top 5 blogs of 2022

December 28, 2022
Microblink’s top 5 blogs of 2022

What a year it has been. 

For both our Identity and Commerce business units, 2022 was highlighted by growth, innovation, new products, and more. All the while, our industries were experiencing monumental change too, from the evolving digital landscape to regulatory action to advancements in AI, and beyond. 

As we dive head first into 2023, we wanted to look back at the topics and conversations that defined the past year for Microblink, or clients, and end-users. With that, here are our top 5 blog posts of 2022.

One of the biggest stories period in 2022 was Elon Musk’s hostile takeover of Twitter. While the controversial tech entrepreneur raised a lot of issues concerning freedom of speech, shadow banning, bots, and other social media talking points, identity verification also took the forefront, with regard to Musk’s sweeping changes to Twitter Blue and what “being verified” meant on the popular platform moving forward.

How big an issue is return fraud for retailers? For every $100 in returned goods during 2021, $10.30 was lost to return fraud. While it comes in many shapes and forms (e.g., theft-based, receipt fraud, price manipulation), thwarting bad actors takes a top-to-bottom best practices approach. At the top of the priority list is enabling strong security protocols to onboard and authenticate customers.

With several US states legalizing online gambling in 2022, it’s becoming increasingly vital for companies in the space to safeguard their onboarding in response to an influx of new users. Whether it’s simply for age verification, or to prevent money laundering, terrorism financing, and other cyber money crimes, identity verification will play a major role in the proliferation of online gambling for years to come.

Don’t know your SKU from your UPC? We got you covered. In this article, we delved into the world of CPG (consumer packaged goods) codes, and how the data embedded in every box of cereal, bag of chips, or bottle of shampoo helps tell a holistic story about shoppers. From better inventory management, to driving customer engagement and satisfaction — we dig into the data.

The grocery store is a vast retail jungle — the average location has over 48,000 square feet and more than 30,000 items on its shelves. With that said, it’s easy to see how promotions and other shopper engagement tactics can get lost in the shuffle. We discuss the future of in-store promotion discovery, how the smartphone is one of a consumer’s greatest tools, and why personalization is king.

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