How Cuvva Scaled Fast, Frictionless Onboarding with Microblink

Client Overview

Cuvva is a UK-based motor insurer specializing in short-term insurance coverage, enabling drivers to get insured in minutes through policies ranging from one hour to 28 days. Because the entire experience is delivered through the Cuvva mobile app, fast and reliable onboarding is critical to the customer journey.

For Cuvva, verifying driving licences is a core onboarding requirement that must work seamlessly for both UK and international drivers. As the company expanded the range of customers it supports, it needed an identity verification solution capable of scaling alongside its growth while preserving the fast, frictionless experience that defines the brand.

Challenge

Temporary car insurance depends on immediacy. Customers expect coverage to begin instantly, which means any onboarding delay or manual review process can introduce friction and increase drop-off rates.

Driving licence verification presented a particular challenge due to the wide variety of licence formats and document types across different countries. Cuvva needed a solution that could reliably scan and extract data from both UK and non-UK licences without slowing onboarding or creating additional operational burden for customer support teams.

At the same time, the company operated with lean technical and operational resources. Any solution needed to integrate easily, remain simple to maintain, and support rapid expansion into new customer segments without increasing workforce complexity.

Solution

Cuvva integrated Microblink’s technology into its onboarding flow to power fast, reliable driving licence scanning directly within the mobile app.

Using Microblink, Cuvva was able to support both UK and international driving licences within a single onboarding experience, enabling customers to verify their identity quickly and accurately without unnecessary steps or confusion.

Because the integration was reliable and easy to maintain, Cuvva’s teams could ship updates confidently and move faster as the business evolved. Microblink handled the complexity of licence scanning and document processing in the background, allowing Cuvva to focus on delivering a simple, intuitive insurance experience while expanding into new customer segments.

Results

By implementing Microblink, Cuvva was able to:

• Support both UK and non-UK driving licences within a unified onboarding flow
• Maintain a fast, low-friction customer onboarding experience
• Expand into new customer segments more efficiently
• Scale without introducing additional operational complexity
• Move faster as a lean, focused organization