Customer Identity & Access Management (CIAM)

Customer Identity & Access Management (CIAM) is a system that helps businesses manage and secure the digital identities and access of their customers. It enables organizations to authenticate, authorize, and manage customer access to different online resources while ensuring data privacy and security.

CIAM provides a centralized platform for businesses to handle various customer identity-related tasks, such as registration, login, profile management, and consent management. It enables customers to have seamless and secure access across multiple channels and devices, including web, mobile, and IoT devices. CIAM solutions commonly incorporate features like single sign-on (SSO) to simplify the login process, multi-factor authentication (MFA) to add an extra layer of security, and user identity analytics to detect and prevent fraudulent activities. The goal of CIAM is to enhance the customer experience by offering personalized and convenient access to digital services, while also maintaining data privacy and security compliance with regulations like GDPR and CCPA.

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